Meet our leadership team

MasterBase®

Our team of leaders

With over 20 years of combined experience in telecommunications, computing, commercial and marketing areas, MasterBase's team of leaders® is dedicated to providing all of our customers with the best innovation technology, unique solutions and a great customer service.

Álvaro Pesce

General Manager

Javier Muñoz

Corporate Sales Manager

Alejandro Durán

Chief Marketing Officer

Daniel Poblete

Management and Finance Manager

Jorge Moreno

Platform and Services Manager

José Luis Benavente

Development Manager

Gonzalo Vargas

Systems Manager

Roberto Sepúlveda

Chief Information Security Officer

Osvaldo Palma

Design Director

Juan Garay

Back Office Manager

Macarena Gatica

Legal Advisor

Juan Luis Calvo

Customer Manager

Andrés Tirado

Solutions Manager

Roberto Castro

Consulting Manager

Alvaro Pesce is founder and general manager of MasterBase®. As an executor and architect of the company's strategic vision and direction, he has successfully led MasterBase® from concept to true on-demandsolutions, focusing on serving the IT and marketing areas of major companies.

Since its founding, MasterBase® has grown to serve more than 900 large clients in Chile, Peru, Colombia, Argentina, Ecuador and Mexico, among other Latin American countries. Today at the head of a company recognized as a leader in the market of solutions on demand,Alvaro has more than 20 years of experience in the Internet, ASP solutions and in areas of consulting, strategic development and IT solutions. His previous professional experience is marked by his performance in Sonda and Datco.

Álvaro Pesce

General Manager

Javier Muñoz

Corporate Sales Manager

Javier Muñoz Williams is a commercial engineer at the Universidad Católica in Chile. In his professional career he has held various positions in the commercial area of technology and communications in companies, with national and international reach. Particularly noteworthy are his great sales achievements. Indeed, as International Sales Manager at VTR, it generated annual sales of more than $100 million. Subsequently, he expanded the exercise of his business capabilities as CEO of Telemática Comercial S.A.

Currently, Mr. Muñoz serves as Corporate Sales Manager at MasterBase®, and his management covers the Latin American, North American and European markets as head of the sales teams. The commercial proposal of the MasterBase® service is also within its competence.

Alejandro is in charge of the business development and commercial expansion of MasterBase® in Europe.

He is directly responsible for all the commercial activity of the organization, sets objectives and designs strategies that enable such expansion in the old continent. These include the definition of trade policies, thanks to the dominance of the behaviour of the local market and to keep abreast of new trends, in order to assertively penetrate that market.

Possessing extensive experience in product and marketing, he oversees the corporate marketing strategies of the commercial team, in the digital field, specifically in Inbound Marketing and CRM.

Alejandro has more than 20 years of experience in commercial and marketing positions at Sales Rapp Collins (relational marketing agency), Banco Santander (Banefe), Royal Philips Electronics and now as a partner of MasterBase® and in the areas already mentioned.

Alejandro Durán

Regional Sales Manager – Europe

Daniel Poblete

Management and Finance Manager

Daniel Poblete Reyes is an industrial civil engineer at the University of Santiago de Chile and since the beginning of his career has been linked to companies with national and international reach in technology and communications. His work has been eminently in Administration and Finance, for the last 15 years at the management level. He highlights his time at BBVA Chile and Telefónica Móviles mAs, where he achieved great achievements on the occasion of the standardization of processes in Chile, Mexico and Puerto Rico. He has extensive experience in strategic planning, financial management, account control, process design and implementation, creation and management of areas and work teams, organizational change and management control.

Today he is in charge of the financial management of the holding company MasterBase®. It is responsible for the preparation, execution and coordination of budget with the rest of the units of the company. Also, under your responsibility is the preparation of financial statements, maintain and supervise compliance with the company's accounting regulations, analyze organizational performance, prepare accounting and financial reports, and suggest measures optimised to optimize the results. In addition, Daniel is responsible for establishing and implementing MasterBase®'s overall human resources policies.

Jorge holds a degree in Mathematics and Computer Science from the University of Santiago de Chile (USACH). He joined MasterBase® 2012 to focus all the information, status and lifecycle of all our solutions, their improvements and new products, and ensure that each of the distributions and managements are in tune and in coordination with the deadlines defined by the General Management. Its main mission is "... make things happen."

Since 1987 it has been linked to the IT world of the services, products and customers, both internal and external. Among its main attributes is its ability to form and lead work teams, achieve goals and a high commitment to people and customers.

Jorge has worked at IBM de Chile, Telefónica CTC Chile, SONDA Chile, DATCO, Iconexa, Quintec and currently at MasterBase®.

Jorge Moreno

Platform and Services Manager

José Luis Benavente

Development Manager

José Luis is an Industrial Civil Engineer from the Pontifical University of Catholic of Chile and a diploma in Information Technology. He joined MasterBase® more than eight years ago to take over the technological innovation projects, in charge of the design and planning of the architecture of our solutions on the cloud.

He has been in the field of computing for more than 15 years. His interests have been technological advances and the application of these linked to the world of the internet, personal and business computing. He has been a great observer of the new trends of the industry.

Gonzalo has nearly 20 years of experience in computing, supervising, controlling and managing all the technological infrastructure necessary to deliver to MasterBase® the on-demand services needed to meet our customers' requirements.

Its responsibility lies in ensuring that the technological infrastructure is always available, develops in a scalable way and generates trust and security among our customers, so its role is strategic in the success of our mission.

Prior to joining MasterBase®, Gonzalo worked for nearly a decade at Sonda, software development, and Customer Service. He then became part of DATCO, Microsoft's official partner, and his focus was mainly on advising and consulting on information technology infrastructure and messaging issues.

Gonzalo Vargas

Systems Manager

Roberto Sepúlveda

Chief Information Security Officer

Roberto is an Industrial Civil Engineer at Federico Santa María University and has more than 20 years of experience in information technology. It has developed and optimizes software for a considerable variety of platforms, technologies and purposes. Prior to joining MasterBase® developed IT solutions in the country's major banks.

In his early years at MasterBase® was dedicated to leading the development of cloud services, as well as related tools and functionalities.

At present, Roberto is a high-level executive, responsible for aligning security initiatives with the corporate program and business objectives, ensuring that goods and information technologies are properly protected.

Some of its main responsibilities are: establishing and implementing policies related to security, ensuring data privacy and managing response to security incidents.

Osvaldo Palma is a Graphic Designer graduated from the Duoc UC Professional Institute. In 2005, newly graduated, he joined MasterBase®. Within his work, he has been in charge of the elaboration of thousands of messages for millions of recipients. He was also responsible for the design of the MasterBase® brand.

In his role as Design Director, he has the mission of boosting and optimizing the processes in his area, as well as ensuring the review and implementation of new technologies. He leads a team of graphic and audiovisual professionals that supports clients in the elaboration of their messages, as well as is in charge of the corporate design of MasterBase®.

Osvaldo Palma

Design Director

Juan Garay

Back Office Manager

Juan's mission is to manage the area of support to the organization, for which he must create, implement and control all the processes and operational needs that allow to meet the standard of our internal and external services.

For more than 20 years he has worked in the area, overseeing and managing the systems infrastructure and customer service teams and associated technicians.

He has served in large companies in the mining, telecommunications and services sector, and is recognized with extensive experience in leading high-performance technical teams, with applications of new technologies and permanent improvements of Processes.

Macarena is a lawyer and has 17 years of experience in various areas of law in both Chile and the United States. She began her career in the insurance market and was director of the legal area at Juan Pablo Valdivieso & Asociados. Later, in the United States, she was Director of Compliance at Innova College, Legal Advisor at Integra-Ip LLC, Head of Litigation and Enforcement Division, at JarryIP and, in 2012, she joined MasterBase® USA.

Upon her return to Chile the following year, she assumed the leadership of MasterBase®'s legal department in Santiago, Chile. Since then she has been in charge of the protection of intellectual property rights, trademarks and software; protection of personal data; subscription and execution of contracts; corporate issues and, in general, of any legal aspect related to the company.

Macarena Gatica

Legal Advisor

Juan Luis Calvo

Customer Manager

Juan Luis is a commercial engineer at Adolfo Ibáñez University and has led the development of customer service teams at MasterBase®, driving strategies based on Customer Success, which aim to improve their experience both at the level of products such as services.

The main focus of their position is to ensure the commercial success of our customers, through the continued support given to them to get the most out of our services. As area manager, Juan Luis is in charge of Success'steams, tasked with providing proactive support to customers; Customer Service, responsible for support care; Professional Services , who guide them in the use of additional features to our products; Onboarding, whose mission is to instruct and train the users of our systems in the initial stage, and Service and Adoption, an area that drives product optimization, while guiding and encouraging our customers to incorporate new MasterBase® functionalities into their respective communication strategies.

He is directly responsible for all the activity of the Creators ecosystem and the content of the MasterBase Store. In addition, it defines the commercial policies of the Creators and customers in the MasterBase® Store in different territories.

His work in commercial areas and his experience in the formation of small and medium companies, allows him to relate effectively and transversally in different business areas with different types of actors, being flexibility and creativity his main strengths.

Andrés accumulates more than 20 years knowing different business realities, both as an entrepreneur in advertising and Real State areas, as in commercial positions in important companies in the financial and retail sector, highlighting Cencosud and Falabella.

Andrés Tirado

Gerente de Soluciones

Roberto Castro

Gerente Consultoría

Roberto Castro Tapia is a Commercial Engineer from the University of Chile and a Master in Economics from the Catholic University of Leuven, Belgium. In his professional career he has served in managerial positions in large private and public corporations, where he has developed consulting programs for companies in Innovation and entrepreneurship. He has worked as a consultant in Chile and Latin America for the Inter-American Development Bank. Additionally, he has been a member of directories of public and private entities.

Currently, Mr. Castro serves as a Consulting Manager at MasterBase®, and his management covers the markets of Latin America, North America and Europe, as responsible for advising companies for process automation in the MasterBase® platform.

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