MasterBase® Integrations


At MasterBase® we know that our customers require a service that adds value to their communication strategy, that automates the use of the platform and links each service with their internal information management systems. Therefore, we have developed a set of Web Services (or APIs) that have allowed us to integrate with different web applications, obtaining advantages such as the following:

  • Instant, low-cost communication: This means reaching customers at the right time, with immediate responses and lowering associated costs.
  • Process Automation: Simplify the management of both applications so you can spend your valuable time on tasks that are really important to your business.
  • Optimal information management: In simple words, no more duplication of information in multiple applications and platforms, and make it easier for users to use computer systems.

Why Zapier?

The adjustments made in MasterBase® make our APIs compatible with the Zapier platform, a tool designed for non-technical users to connect or integrate software and services. Zapier currently has more than 750 applications of this nature, making it one of the world's leading integration facilitating platforms.

Some possible actions thanks to this interoperability are:

  • Update databases on one of the built-in platforms and have the update reflected on both.
  • Shoot campaigns directly from internal applications without needing to enter the MasterBase® platform.
  • Obtaining from MasterBase® the statistics associated with each campaign, in the format and characteristics required.

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Also discover all the possible integrations that you can achieve via Zapier

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MasterBase® connectors

Thinking of facilitating the management of our customers, we have made some specific integrations to certain services allowing to expand the possibilities of our services:

Microsoft Dynamics CRM

Integration allows you to leverage the strengths of each solution, make them interact and link them in any direction (one-way or two-way).

Complete management, control and centralization of the information, prospects and activities of current or future customers.

Robust logistics of deliverability and tracking of shipments (delivery, bounces, openings, clicks). Storage and provision of the history and results of each campaign.


  • Message templates: An interface that allows you to create message templates and link them to specific fields of existing entities in Dynamics CRM.
  • Submissions: Defines the features that the shipment will have and which list of recipients will be related to.
  • Shipping Schedule: Define the date and time when messages will be sent; the results and behavior of each submission will be saved in this section.
  • Dashboard: Set of charts that provide an overview of the data obtained.

Google Analytics

At MasterBase® it is possible to enable tracking and identification of the traffic of visits to one or more websites, derived from a shipment made through our platform.


  1. Google Analytics is completely free.
  2. Deliverautomated and customized reports.
  3. It allows you to create different profiles for various aspects of your business.s
  4. It is integrated with Google Adwords.
  5. Allows the definition of parameters according to specific needs.

MasterBase® Partners

For integration requests specific to our customers, we have partner companies:


SAS: Specialists in technology and services MasterBase®, from which they seek to improve the strategy of their business, mainly in four areas.

CAMPAIGN MANAGEMENT: Loading databases and design of communication parts, with the highest industry standards.

INFORMATION CAPTURER's: Obtaining customer or lead data, from campaigns, online interactions, their participation in surveys or the application of market surveys.

GENERATION OF REPORTS: Incorporation of KPI's into communication processes to measure their scope.

INTEGRATIONS: Automation, control and cost reduction, thanks to the interconnection with different systems.

Download presentation SAS »

Some of the platforms integrated by SAS are:


Experience in integrating and developing applications that interact with MasterBase®:

  • Creation of digital catalogs with forms and videos, integrated for data capture and upload in MasterBase®.
  • Increased complexity of application development (native English or Spanish):
    1. Integration into MasterBase® and development of applications that interact through web APIs (SOAP and REST).
    2. Integraciones y desarrollos de aplicaciones web sobre APIs como WordPress, WooCommerce, Magento, PrestaShop, PayPal, Facebook.
    3. Development of websites, at the server level (PHP, Symfony, Flask, Grails, Java servlets, JSP, JDBC) and clients (HTML5, JavaScript, Angular, Ajax, REST, TypeScript, jQuery, CSS, Bootstrap, Flash).
    4. Design and deployment of web APIs (REST) on servers.
    5. Design and implementation of commercial applications in multiple languages, such as C+,, Java, PHP, JavaScript, TypeScript, Python, Groovy, C, Swift, Go, ActionScript, Lua.
    6. Design databases and application programming using SQL, MySQL, PostgreSQL, Oracle, JDBC, ODBC.
    7. Applications with the use of encryption/decryption for data protection and validation, using symmetric and public key encryption algorithms.
    8. Development of mobile applications for Android and iOS.

Examples of integrations:

  • Creating e-Commerce sites in WordPress by integrating forms and processes into MasterBase®.
  • Integration for insurance companies in sending PDF documents with copy, reducing their weight and adding encryption key to the PDF. Submission backed up for later search.
  • Integration of CRM MS Dynamics, SAP business applications and others, to send campaigns via email through MasterBase®.


For customers with MasterBase®ST or MasterBase®PRO services, user manuals must be requested through Customer Service

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