Simple Entry Option: Opt-In, It is the specific request, made by a person through a link generated within an email, to belong to a specific mailing list.
SFA: Module oriented to the control and management of the sales force, giving space to business opportunities. This service is found in MasterBase® Pro.
SMTP: Simple Mail Transfer Protocol (SMTP) Simple Mail Transfer Protocol, is an application layer protocol. Text-based network protocol used for the exchange of email messages between computers or other devices (PDA's, mobile phones, etc.). It is defined in RFC 2821 and is an official Internet standard.
Scalability: The ability to grow the demand for computing resources, either due to storage capacity or any other requirement, in a flexible way.
Spam: Any type of message that a person has not requested and less desired. Usually there is no explicit permission from the person sending that message.
Spam Filter: A broad term used to describe any process or technology where an incoming email is examined and labeled as legitimate (or illegitimate?) mail or as Spam.
SPF: (Sender Policy Framework) is a protection against address forgery in sending email. It identifies, through domain name records (DNS), the SMTP mail servers authorized to transport messages. This agreement can mean the end of abuses such as spam and other evils of email.
Spoofing: It is a term that describes the fraudulent actions of emails, where the sender's address and other sections of it are altered to make it appear that the message comes from another source or sender.
Spam Trap: Many ISP companies employ Spam Traps in order to identify, filter and/or block potential Spam. These traps consist of email addresses that should not receive emails. They can be outdated addresses or specifically designed to attract and capture spam. Those who use these traps are companies dedicated to finding other spammers.
Send to a Friend: A recipient of an email forwards a message to a third party based on the interest that this email may generate in that person. The shipment can be through the client's email or through a link in the email that allows the email addresses of third parties to be delivered.
Sending Rate: Measures the degree of effectiveness in receiving messages in each of your customers' mailboxes. If you send 1,000 messages and only get to 500 boxes, you get a 50% Send Rate. Sending is key to the success of your email marketing campaign.
Solution: It is a set of processes and views destined to satisfy a particular objective, it is called a solution because it solves a need and that operates on data housed in specific, dedicated databases.