Meet our leadership team

MasterBase®

Our leadership team

With over 20 years combined in telecommunications, Information Technology, commercial and marketing experience, the MasterBase® leadership team is dedicated to provide all our customers with the best technology innovation, unique solutions, and great customer service.

Álvaro Pesce Cotera

General Manager

Javier Muñoz

Corporate Sales Manager

Alejandro Durán

Regional Sales Manager – Europe

Daniel Poblete

Administration and Finance Manager

Jorge Moreno

Platform and Services Manager

José Luis Benavente

Development Manager

Gonzalo Vargas

Systems Manager

Roberto Sepúlveda

Chief Information Security Officer (CISO)

Osvaldo Palma

Director de Diseño

Juan Garay

Gerente de Back Office

Macarena Gatica

Legal Advisor

Juan Luis Calvo

Customer Manager

Álvaro Pesce Cotera is founder and CEO of MasterBase®. As executor and architect of the strategic vision and MasterBase® management, Alvaro has successfully led MasterBase® from this concept to real solutions on demand, focusing on serving the areas of information and marketing in relevant companies.

Since he founded the company, MasterBase® has grown to serve over 900 large clients in Chile, Peru, Colombia, Argentina, Ecuador and Mexico among other Latin American countries. Valued as trusted leader in the market for on demand solutions, Alvaro has more than 20 years of experience in Internet, ASP, and solutions in areas of consultancy, strategic development and IT solutions. Before founding MasterBase®, his professional experience has been shaped by his work at Sonda and Datco.

Álvaro Pesce Cotera

General Manager

Javier Muñoz

Corporate Sales Manager

Javier Muñoz Williams has a degree in Business Administration from the Universidad Católica de Chile. In his professional career he has held various positions in the commercial area of technology and communications companies with national and international scope. Especially noteworthy are his great achievements in sales. As International Sales Manager in VTR, he generated annual sales of more than 100 million dollars. Subsequently, he expanded his commercial skills as CEO of Telemática Comercial S.A.

Currently, Mr. Muñoz holds the position of Corporate Sales Manager at MasterBase®, and his management covers sales teams for the Latin American, North American and European markets. Within his competence is also the business proposal of the MasterBase® service.

He is directly responsible for all the business of the organization, setting goals and designing strategies to achieve this expansion to different countries in the continent .

These include the definition of trade policies in full knowledge of the behavior of the local market, keeping himself informed of every new trend to assertively penetrate the market. He also has extensive experience in product marketing, overseeing in turn corporate marketing strategies of the commercial team, in the digital realm, specifically Inbound Marketing and CRM.

Alejandro has over 20 years of experience, holding positions in the marketing and commercial areas at Sales Rapp Collins (Relationship Marketing Agency), Banco Santander (Banefe), Royal Philips Electronics, and now as a MasterBase partner, in the trade area, business development and marketing.

Alejandro Durán

Regional Sales Manager – Europe

Daniel Poblete

Administration and Finance Manager

Daniel Poblete Reyes is an industrial civil engineer from the University of Santiago de Chile and since the beginning of his career has been tied to companies of national and international scope within the areas of technology and communications. During the last 15 years he distinguished himself as an eminent manager in Administration and Finance. Worth mentioning is his presence in BBVA Chile and Telefónica Móviles mAs, where he obtained great achievements during the standardization of processes in Chile, Mexico and Puerto Rico. He has vast experience in strategic planning, financial management, account control, design and implementation of processes, creation and administration of work areas and teams, organizational change and management control.

Today he is in charge of the financial management at MasterBase® holding company. He is responsible for the elaboration, execution and coordination of the budget with all other units of the company. He is further responsible for preparing financial statements, maintaining and supervising compliance with accounting regulations, analyzing organizational performance, preparing financial and accounting reports, and suggesting measures to optimize results. In addition, Daniel is in control of establishing and applying the general human resources policies of MasterBase®.

Jorge holds a degree in Mathematics and Computer Science of the University Of Santiago, Chile (USACH). He joined MasterBase® in 2012 and he was tasked with concentrating all information, status and life cycle of all our solutions, its upgrades and new products; ensuring that each of the different areas or Managements are in harmony and coordination with the objectives and deadlines set by the General Management. His main mission is "... making things happen...”

Since 1987 he has been closely linked to the world of Computer Services, Products and Customers, both internal and external. Among his main attributes we can mention his ability to create and lead work teams, the objective accomplishments and a high commitment with people and customers. Jorge has worked in the following companies: IBM Chile, Telefónica CTC Chile, SONDA Chile, DATCO, Iconexa, Quintec and currently MasterBase®.

Jorge Moreno

Platform and Services Manager

José Luis Benavente

Development Manager

José Luis is an Industrial Engineer, graduated in Information Technology. He joined MasterBase® over eight years ago to be in charge of technological innovation projects, designing and planning the architecture of our solutions on the cloud.

He has been linked to the computing world more than 15 years. His interests have been the technological advances and their application linked to the Internet world; personal and business computing. He has been a great observer of the new trends in the industry.

Gonzalo has about 20 years’ experience in the IT field; monitoring, controlling and managing all the necessary technological infrastructure to deliver to MasterBase® the on-demand services necessary to meet the requirements of our customers.

His responsibility lies in ensuring that the IT infrastructure is always available, being developed in a scalable way, generating confidence and security to our customers, consequently his role is essential and a key factor for the success of our mission.

Before joining MasterBase®, Gonzalo worked in Sonda nearly a decade in the areas of software development and Customer Service. Then he became part of DATCO, official partner of Microsoft, where his focus was mainly oriented to consulting and advisory work on Infrastructure and Messaging Information Technology.

Gonzalo Vargas

Systems Manager

Roberto Sepúlveda

Chief Information Security Officer (CISO)

Roberto is an Industrial Engineer from the Federico Santa María University and has over 20 years’ experience in information technology, he has developed and optimized software for a large variety of platforms, technologies and purposes. Before joining MasterBase® he developed solutions within the major banks in the country. In his early years in MasterBase® he focused himself in leading the development of cloud services, as well as tools and related features.

At present, Roberto is a senior executive responsible for aligning security initiatives with the corporate program and business goals, ensuring that goods and information technologies are properly protected.

Some of his main responsibilities are to establish and implement policies related to security, in order to ensure data privacy and manage Security Incident Response.

Osvaldo Palma is a graphic designer with a degree from the professional institute Duoc UC. He joined MasterBase® after graduating in 2005. As part of his work, he has been in charge of preparing thousands of messages for millions of recipients. He is also responsible for the design of the MasterBase® brand.

In his role as Director of Design, he has the mission of promoting and optimizing the processes in his area, as well as ensuring the revision and implementation of new technologies. He leads a team of graphic and audiovisual professionals who support clients in the preparation of their messages. He also normalizes the use of MasterBase's corporate image.

Osvaldo Palma

Director of Design

Juan Garay

Gerente de Back Office

Juan´s mission is to manage organizational support, to create, implement and control all the internal processes and needs that allow us to achieve our internal and external service standards.

Juan has more than 20 years of experience in supervision and administration of system infrastructure and the related teams of customer service and technicians.

He has distinguished himself in large companies of the mining sector, telecommunications and services, with an extensive experience in managing high performance teams of technicians, the application of new technologies and the ongoing improvement of processes.

Macarena is a lawyer with 17 years of experience in various Chilean and US legislation areas. She started her career in the insurance field as the Director of the Legal Department at Juan Pablo Valdivieso & Asociados. Later in the USA, she was the Director of Compliance at Innova College, Legal Advisor at Integra-Ip, Head of Litigation and Enforcement Division at JarryIP and finally she joined MasterBase®, USA in 2012.

Upon her return to Chile in November 2013, she became the Director of the Legal Department of MasterBase® in Santiago, Chile. At Masterbase® she controls and supervises the protection of intellectual property rights, brands and software, personal data protection, signing and reinforcement of contracts, corporate agreements and all other legal aspects related to the company.

Macarena Gatica

Legal Advisor

Juan Luis Calvo

Customer Manager

Juan Luis is a Business Administrator from the Adolfo Ibáñez University who has led the development of customer service teams at MasterBase®, promoting strategies based on Customer Success with the goal to improve their experience at the product level as well as services.

The main focus of his position is to ensure the commercial success of our clients through continuous support so that they can get the most out of our services. As manager of the area, Juan Luis is in charge of our Success team, which provides proactive support to clients; our Customer Service, responsible for general assistance; Professional Services, which provide guidance in the use of additional features of our products; Onboarding, whose mission is to instruct and train users of our systems at the beginning stage, and Service and Adoption, an area that drives product optimization, while guiding and encouraging our customers to incorporate new MasterBase® functionalities in their respective communication strategies.

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