1. 1. What is MasterBase®?
2. 2. What services does MasterBase® offer?
3. 3. What is the commercial goal of MasterBase®?
4. 4. Why should you work with MasterBase®?
5. 5. How much experience should you have to use one of our services?
6. 6. Does MasterBase® offer a demo of its services before buying

1. What is MasterBase®?

MasterBase® is a company that offers services based on the Cloud Computing model, meaning services hosted on the Internet.

2. What services does MasterBase® provide?

Today MasterBase@ consists of five main services: MasterBase® ST, e-Marketing service in its standard version, MasterBase® Pro, e-Marketing service in its Professional version, MasterBase® OSR, record storing service, and MasterBase®PD, private Data Center service.

3. What is the commercial goal of MasterBase®?

MasterBase@ helps companies and industries improve productivity, efficiency, interaction with customers, and profitability through solutions based on and developed by the cloud computing model regardless of size or geographic location.

4. Why should you work with MasterBase®?

We have experience and know-how in areas ranging from construction, maintenance and solutions for Data Centers, all the way to storage and search online records. Furthermore we are experts in permission-based marketing, through email marketing solutions and e-CRM. Our background of offering easy-to-use, simple solutions, has helped us to work with over 350 customers in more than 10 countries.

5. How much experience should you have to use one of your services?

No specific level of experience or know-how is needed. Our services are intuitive, easy-to-use, and simple, while at the same time robust and comprehensive.

6. Does MasterBase® offer a demonstration of its services before buying?

You can request a Demo for a 30-day free trial of any one of our services. Request one at info@masterbase.com

1. 1. What is Cloud Computing?
2. 2. Why is it called Cloud Computing?
3. 3. Why was Cloud Computing born?
4. 4. What is the impact of Cloud Computing in the technology world?
5. 5. What will change the most?
6. 6. What other concepts tend to be confused with Cloud Computing?
7. 7. How many types of services does Cloud Computing offer?
8. 8. What are the key benefits?

1. What is Cloud Computing?

It is a technology that helps offer services through the Internet via the Cloud. It`s similar to an informatics system that equips users with access to services available “in the Internet cloud” without requiring any resource management expertise.

2. Why is it called Cloud Computing?

The term ‘cloud’ is a metaphor that represents the Internet as an abstract concept. The term was created in order to portray the Internet as a computer network that conceals a complex infrastructure difficult to understand in practical words.

3. Why was cloud computing born?

Cloud computing offers breakthrough advances in processing, virtual technology, storing distribution, and bandwidth through faster connections. It eases management by boosting autonomy and efficiency, and by providing increasingly affordable servers. All of these essential aspects of technology have helped the Cloud Computing model become ubiquitous in the internet world.

4. What is the impact of Cloud Computing in the technology world?

Cloud Computing has the potential of changing the software world and informatics processes, by affecting the way applications are used, and by implementing licenses that run via the net and not via specific personal computers.

5. What will change the most?

Cloud Computing will mostly affect datacenters and datacenter administrators, that will be more powerfully equipped to remotely manage processing, electricity, bandwidth and storage. Not only will this revolutionize business models, but the architecture as well in developing, implementing, running and handling applications.

6. What other concepts tend to be confused with Cloud Computing?

Often, it is confused with Utility Computing, Grid Computing, Virtualization, Server Clusters, and dedicated servers among others as a simple means of trying to explain a sometimes complex concept. Although Cloud Computing uses virtualization, it is based on cluster servers. Also, it is related to both Grid Computing and Utility Computing, thus involving all of the aforementioned concepts.

7. How many types of services does Cloud Computing offer?

Three: Infrastructure, platform and software.

8. What are the key benefits?

It is low-cost since it doesn’t require buying software or hardware. You will only pay a single price for both services on a monthly basis. Capital cost becomes operational cost, and peaks of demand will not require any additional infrastructure. All services are redundant, therefore minimizing availability problems. They are easy-to-use (web-designed) and can be employed anywhere and with any type of PC or Mac.

1. 1. What is email marketing?
2. 2. Why use an email marketing strategy?
3. 3. How does an email marketing strategy work?
4. 4. When is it convenient to use email marketing?
5. 5. Who can implement email marketing?
6. 6. Can I manage it in-house or by outsourcing?
7. 7. Why should I use permission-based email marketing?
8. 8. What is spam?
9. 9. When is an Email considered Spam?

1. What is email marketing?

It is an online marketing tool. It is low-cost, easy-to-use and very effective, making it possible to initiate dialogue with you customers in a personalized and relevant manner.

2. Why use an email marketing strategy?

It is the easiest, most effective and low-cost way of attracting your customers` attention, helping them express their needs and wants, which will ultimately lead to sales growth and increased engagement. By generating dialogue with your customers, your company can build a lasting relationship that will result in sales growth, improved profitability, and a larger customer base(opt-in).

3. How does an email marketing strategy work?

Today, technology is capable of providing the best solutions to implement E-marketing strategies that are successful and affordable. E-mail delivery is a priority and it needs to effectively connect your company with your customers. It is for this reason that MasterBase®ST is the best solution in the market, enabling you not only to deliver your email, but also to monitor, produce reports and generate improved marketing actions.

4. When is it convenient to use email marketing?

It is convenient whenever you want. If you aim at making sales grow, converting prospects into customers and/or transforming them into your promoters, this marketing tool will certainly fulfill your business needs. It´s easy to start and profit from at a very low cost.

5. Who can implement email marketing?

It can be implemented by any company independent of size or field. It´s for all those who wish to strengthen loyalty and customer engagement, and who wish to make their business more profitable by selling more and better. Working in a specific field is not required, only the desire to achieve effective communications with a long-term objective that seeks engagement and better understanding of your customer.

6. Can I implement it in-house or by outsourcing?

Today you have two options: Send your emails from in-house, or enlist the help of a company that can offer you an email marketing solution like MasterBase®ST.

7. Why should I use permission-based email marketing?

To avoid the bother and rejection your communications may produce, which ultimately affects your relationship and damages the prestige of your brand. If you request permission from a customer to accept relevant information about your company, this will result in a favorable attitude encouraging you customer to open the emails and generate a determined action.

8. What is Spam?

Spam is any email delivered to a recipient that has not been consented to. The technical definition is: When the personal identity of the recipient and content are irrelevant for him or her because the message is equally applicable to many potential recipients ,and when said recipient has not deliberately, explicitly or irrevocably given permission to receive such email in their inbox.

9. When is an email considered Spam?

An email is considered Spam when a massive email of commercial content does not follow any of the three types of rules:

1) An option to unsubscribe. If there is not a visible and easy method or mechanism in the email to cancel delivery or remove oneself from the list, then the email is considered spam.

2) Content. If the content is of malicious intent and/or is considered impolite, then the email is considered spam.

3) Delivery behavior. If a massive email is sent to recipients that haven´t subscribed or given permission to receive such emails, the email is considered spam.

1. 1. How many services does MasterBase® offer?
2. 2. What is MasterBase® ST?
3. 3. What are the benefits of MasterBase® ST?
4. 4. How are MasterBase® St services paid for?
5. 5. What is MasterBase® Pro?
6. 6. What are the benefits of MasterBase® Pro?
7. 7. How are MasterBase® Pro services paid for?

1. How many services does MasterBase® offer?

Currently, MasterBase® offers 5 services: MasterBase® ST, standard E-marketing service; MasterBase® Pro, professional E-marketing service that counts with advanced functions; MasterBase® OSR, online service for speedy searches and record storing; MasterBase®PD, Private DataCenter; and, MasterBase® Interactive, interactive marketing service.

2. What is MasterBase® ST?

MasterBase®ST, is our Standard E-marketing service. It is a tool that offers e-marketing solutions and other permission-based e-marketing services.

3. What are the benefits of MasterBase® ST?

It is the perfect combination of easy-to-use features with a solid technological base that assists in the commerce and marketing of your business. MasterBase®ST takes care of all the designing, sending and personalized monitoring of your communications online.

4. How are MasterBase® ST services paid for?

You pay a monthly fee based on the amount of records contained in your database during that month. You do not pay for the number of deliveries you make.

You are completely free to carry out an infinite number of deliveries, campaigns, surveys or events, since the only cost is the size of the active database you use to send your emails.

5. What is MasterBase® Pro?

MasterBase® Pro, Professional E-marketing Services, is a powerful and robust tool that maximizes your e-marketing campaigns by means of advanced features, generating a more powerful, effective and online communication platform.

6. What are the benefits of MasterBase® Pro?

As well as benefits offered by MasterBase®ST, you have access to additional functions such as: sending attachments and personalized statements; producing personalized content in your forms and tables; and having increased control and security regarding your deliveries. Furthermore you can add control–oriented modules and sales force management to each of your unique improving your business opportunities. Finally the integrity of your document , as well as the delivered message, is assured through cryptographic security in Digital Form.

7. How are MasterBase® Pro services paid for?

Similar to MasterBase® ST, you pay a monthly fee according to the number of records that you have in your database that month. You do not pay for the amount of emails or actions.

1. 1. Who are current Resellers of MasterBase®?
2. 2. In which countries are these resellers located?
3. 3. What does MasterBase® look for in a Reseller?
4. 4. What are the chances of being part of MasterBase® as a Reseller?
5. 5. Why should you be a Reseller for MasterBase®?
6. 6. What are the benefits of being a MasterBase® Reseller?
7. 7. What steps are necessary to be a MasterBase® Reseller?

1. Who are current Resellers of MasterBase®?

Today, MasterBase® contracts with 3 resellers that are the exclusive distributors for MasterBase® ST and MasterBase®Pro: Telematica, Gerente de Negocios and OJ2 Media.

2. In which countries are these Resellers located?

Telematica is located in Chile; Gerente de Negocios in Colombia; and OJ2 Media in Peru.

3. What does MasterBase® look for in a Reseller?

MasterBase® looks for Resellers to be commercial allies that are able to satisfy the real commercial needs and objectives of our customers with a long-term approach through building and strengthening relationships.

4. What are the chances of being part of MasterBase® as a Reseller?

The Resellers network of MasterBase® has a place for you. See how we can become commercial allies through our Reseller program and begin sharing the experience of high quality service and customer support that Masterbase® brings to all our customers.

5. Why should you be a MasterBase® Reseller?

MasterBase® enjoys a pioneering position in the new revolution of Cloud Computing, offering simple, intuitive services, focused on making information more efficient in-house and for customers of your business. Our Resellers have the opportunity to participate in this innovation as commercial partners with a leading company in the market.

6. What are the benefits of being a Masterbase Reseller®?

We look at our Resellers as partners. We offer them a business model that provides profitability based on any of the solutions at MasterBase®, allowing them to take advantage of a state-of-the-art technology and specifications. Additionally, we also develop our own technology, making our services easy to customize and adapt to specific needs in a fast and secure manner.

7. What steps are necessary to become a MasterBase® Reseller?

Be a part of our Reseller network. Just send us an email including your personal information, experience, and reasons for your interest in working with us to reseller@masterbase.com.

1. 1. What is our goal in Customer Support?
2. 2. How many levels of service does Customer Support offer?
3. 3. What does our Customer Support consist in according to each level of support service coverage?
4. 4. What are the business hours?
5. 5. How can I contact the Customer Support department?
6. 6. Does support service mean any extra cost?

1. What is our goal in Customer Support?

Our goal at Customer Support is to help and guide you in achieving optimal performance with our services, enabling you to obtain the best cost-benefit results.

2. How many levels of services does Customer Support offer?

We offer 2 levels of services, depending on your needs

Full Support Service: Support Service through an exclusive team of certified administrators.
24/7 Support Service: Basic Support Service plan for emergency cases.

3. What does our Customer Support consist in according to each level of support coverage?

Full Support Service: Our support coverage includes technical consulting, management, and best practices.
24/7 Support: We provide full support in service availability, scalability and technical response.

4. What are our business hours?

Full Support Service: Monday to Friday from 8:00am to 8:00pm (GMT-04).
24/7 Support: Around the clock.

5. How can I contact the Customer Support department?

For both levels of support service, you have 3 options: Call us at (56-2) 592-1700 , Email us at soporte@masterbase.com, or Contact us through our Online Chat available on our web page www.masterbase.com from Monday to Friday, 8:00 am thru 8:00 pm (GMT-04).

6. Does the support service mean an extra cost?

Not at all. If you are a customer of MasterBase® there is no cost, regardless of the support level you need or use.