FAQ

1. 1. What is MasterBase®?
2. 2. What services does MasterBase® offer?
3. 3. What is the commercial goal of MasterBase®?
4. 4. Why should you work with MasterBase®?
5. 5. How much experience should you have to use one of our services?
6. 6. Does MasterBase® offers a demo of its services before buying

1. What is MasterBase®?

MasterBase® is a company that offers services based on the Cloud Computing model, meaning services hosted on the Internet.

2. What services does MasterBase® provide?

Today MasterBase@ counts with five services: MasterBase® ST, e-Marketing service in its standard version, MasterBase® Pro, e-Marketing service in its Professional version, MasterBase® OSR, record storing service, and MasterBase®PD, private Data Center service.

3. What is the commercial goal of MasterBase®?

MasterBase@ helps companies and industries improve productivity, efficiency, interaction with customers and profitability through solutions based on and developed by the cloud computing model regardless of size and geographic location.

4. Why should you work with Masterbase®?

We have experience and know-how in such areas ranging from construction, maintenance and solution of Data Center to storage and search of records online, as well as in permission-based marketing, through email marketing solutions and e-CRM. This background of offering easy-to-use, simple solutions, allows us to count with more 350 customers in more than 10 countries.

5. How much experience should you have to use one of your services?

No specific level of experience or know-how is needed. Our services are intuitive, easy-to-use, simple but robust and comprehensive.

6. Does MasterBase® offer a demonstration of its services before buying?

You can request a Demo for a 30-day free trial of any one of our services. Request one at info@masterbase.com

1. 1. What is Cloud Computing?
2. 2. Why is it called Cloud Computing?
3. 3. Why was Cloud Computing born?
4. 4. What is the impact of Cloud Computing in the technology world?
5. 5. What will change the most?
6. 6. What other concepts tend to be confused with Cloud Computing?
7. 7. How many types of services does Cloud Computing offer?
8. 8. What are the key benefits?

1. What is Cloud Computing?

It is a technology that helps offer services over the Internet Cloud. It`s similar to an informatics system that equips users with access to services available “on the Internet cloud” without requiring from them any resource management expertise.

2. Why is it called Cloud Computing?

The term ‘cloud’ is a metaphor that represents Internet as an abstract concept. The term was conceived to portray the Internet as a computer network that conceals a complex infrastructure difficult to understand in practical words.

3. Why was cloud computing born?

Because it offers breakthrough advances in processing, virtual technology, storing distribution, and bandwidth with speedier connection. It eases management by boosting autonomy and efficiency, and by providing increasingly affordable servers. All of these essential aspects of technology have helped the Cloud Computing model become irresistible.

4. What is the impact of Cloud Computing in the technology world?

Cloud Computing has the potential of changing the software world and informatics processes, affecting the way applications are acquired, and implementing licenses that run in the net and not in personal computers

5. What will change the most?

Cloud Computing will mostly affect datacenters and datacenter administrators, that will be more powerfully equipped to remotely manage processing, electricity, bandwidth and storing. Not only will this revolutionize business models, but architecture as well in developing, implementing, running and handing over applications.

6. What other concepts tend to be confused with Cloud Computing?

Often, it is confused with Utility Computing, Grid Computing, Virtualization, Server Clusters, dedicated servers, among others. Although Cloud Computing uses virtualization, it is based on cluster servers. Also, it related to both Grid Computing and Utility Computing, thus involving all of the aforementioned concepts and others.

7. How many types of services does Cloud Computing offer?

Three: Infrastructure, platform and software.

8. What are the key benefits?

It is low-cost since it doesn’t require buying software or hardware. You will only pay a single price for both services on a monthly basis. Capital cost becomes operational cost. And peaks of demand will not require any additional infrastructure. All services are redundant, therefore minimizing availability problems. They are easy-to-use (web-designed) and can be employed anywhere and with any type of PC or Mac.

1. 1. What is email marketing?
2. 2. Why use an email marketing strategy?
3. 3. How does an email marketing strategy work?
4. 4. When is it convenient to use email marketing?
5. 5. Who can implement email marketing?
6. 6. Can I manage it in-house or by outsourcing?
7. 7. Why should I use permission-based email marketing?
8. 8. What is spam?
9. 9. When is an Email considered Spam?

1. What is email marketing?

It is an online marketing tool. It is low-cost, easy-to-use and very effective, making it possible to initiate dialogue with our customers in a personalized and communication-relevant manner.

2. Why use an email marketing strategy?

It is the easiest, most effective and low-cost way of attracting your customers` attention, making them create wishes that will ultimately lead to sales growth and increased engagement.

By generating dialogue with your customers, your company can build a lasting relationship that will result in sales growth, improved profitability and a larger customer list (opt-in).

3. How does an email marketing strategy work?

Today, technology is capable of providing the best solutions to implement an E-marketing strategy that works well. E-mail delivery is a priority and it needs to effectively connect with recipients.

In that sense, MasterBase®ST is the best solution that enables you not only to deliver your email, but also to monitor, produce reports and generate greater marketing actions.

4. When is it convenient to use email marketing?

It is convenient whenever you want. If you aim at making sales grow, convert prospects into customers and/or transform them into your promoters, this marketing tool will certainly fulfill your business needs.

It´s easy to start and profit at a very low cost.

5. Who can implement email marketing?

It can be implemented by all companies independent of size or field. It´s for all those who wish to strengthen loyalty and customer engagement, and who wish to make their business more profitable by selling more and better. Working in a specific field is not required, only the desire to achieve effective communications with a long-term objective that seeks engagement and better understanding of your customer.

6. Can I implement it in-house or by outsourcing?

Today you have two options: Send your emails from in-house or require the help of a company that can offer you an email marketing solution, as is MasterBase®ST.

7. Why should I use permission-based email marketing?

To avoid the bother and rejection your communications may produce, which ultimately affects your relationship and damages the prestige of your brand. If we request permission from a customer to accept relevant information of our company, this will result in a favorable attitude encouraging our customer to open the emails and generate a determined action.

8. What is Spam?

Spam is any email delivered to a recipient that has not consented to it.

Technical definition: When personal identity of the recipient and content are irrelevant for him or her because the message is equally applicable to many potential recipients and when said recipient has not deliberately, explicitly or irrevocably given permission to receive such email in their inbox.

9. When is an email considered Spam?

It is Spam when a massive email of commercial content does not follow any of the three types of rules regarding:

1) An unsubscribing option. If there doesn´t exist a visible and practicable method or mechanism in the email to cancel delivery at inbox.

2) Content. That the content seeks malicious use and/or is impolite.

3) Delivery behavior. If massive email is sent to recipients that haven´t subscribed or given permission to receive such emails, which typically occurs.

1. 1. How many services does MasterBase® offer?
2. 2. What is MasterBase® ST?
3. 3. What are the benefits of MasterBase® ST?
4. 4. How are MasterBase® St services paid for?
5. 5. What is MasterBase® Pro?
6. 6. What are the benefits of MasterBase® Pro?
7. 7. How are MasterBase® Pro services paid for?
8. 8. What is MasterBase® OSR?
9. 9. What are the benefits of MasterBase® OSR?
10. 10. How are MasterBase® OSR services paid for?
11. 11. What is MasterBAse® PD?
12. 12. What are the benefits of MasterBase® PD?
13. 13. How are MsterBase® PD services paid for?

1. How many services does MasterBase® offer?

Currently, MasterBase® offers 5 services: MasterBase® ST, standard E-marketing service; MasterBase® Pro, professional E-marketing service that counts with advanced functions; MasterBase® OSR, online service for speedy searches and record storing; MasterBase®PD, Private DataCenter; and, MasterBase® Interactive, interactive marketing service.

2. What is MasterBase® ST?

MasterBase®ST, Standard E-marketing service. It is a tool that offers e-marketing solutions and other permission-based e-marketing services.

3. What are the benefits of MasterBase® ST?

It is the perfect combination of easy-to-use features with a solid and technological base that assists in the commercial and marketing areas involved with the designing, sending and personalized monitoring of your communications online.

4. How are MasterBase® ST services paid for?

You pay a monthly fee based on the amount of records contained in your database during that month. You do not pay for the number of deliveries you make.

You are wholly free to carry out an undetermined number of deliveries, campaigns, surveys or events, since the only cost is the size of the active database you use to send your emails.

5. What is MasterBase® Pro?

Masterbase® Pro, Professional E-marketing Services, is a powerful and robust tool that maximizes your e-marketing campaigns by means of advanced features, generating a more powerful, effective and online communication platform.

6. What are the benefits of MasterBase® Pro?

As well as benefits offered by MasterBase®ST, you can count with additional functions such as: sending attachments and personalized statements; producing personalized contents of your forms and customized tables; and having control and security over your deliveries. Also, by adding to each one of your records a control-oriented module and management of sales force, you have better business opportunities and the integrity of the document is assured as well as the delivered message through a cryptographic method in Digital Form.

7. How are MasterBase® Pro services paid for?

Similar to MasterBase® ST, you pay a monthly fee according to the number of records that you have in your database that month. You do not pay for the amount of emails.

8. What is MasterBase® OSR?

MasterBase® OSR (Online Searchable Records) is a fast and easy-to-use service for record storing and searching, built on a single platform.

9. What are the benefits of MasterBase® OSR?

Also, it has been designed based on the 5 pillars: scalable, reliable, flexible, fast and mainly, low cost.

10. How are services paid for at MasterBase® OSR?

MasterBase® OSR is monthly paid for according to the maximum capacity of storing used, considering ranges in the amounts of files or stored emails (size of the base of stored records).

11. What is MasterBase®PD?

MasterBase® PD are services provided by Private Data Center.

12. What are the benefits of MasterBase® PD?

Our DataCenter relies on its own resources and responsibilities to focus in your business process. Also, it provides a personalized service, efficiently and effectively managing your corporate applications and web servers. Finally, they provide your users access to corporate systems, when and where necessary.

13. How are services paid for at MasterBase® PD?

There is a contract. The term of time, ranging form 1 to 15 years, is adjusted to the needs of each customer.

1. 1. Who are current Resellers of MasterBase®?
2. 2. In which countries are these resellers located?
3. 3. What does MasterBase® seek for in a Reseller?
4. 4. Are there chances of being part of MasterBase® as a Reseller?
5. 5. Why should you be a Reseller for MasterBase®?
6. 6. What are the benefits of being a MasterBase® Reseller?
7. 7. What steps are necessary to be a MasterBase® Reseller?

1. Who are current Resellers of MasterBase®?

Today, MasterBase® counts with 3 resellers or exclusive distributors for MasterBase® ST and MasterBase®Pro: Telematica, Gerente de Negocios and OJ2 Media.

2. In which countries are these Resellers located?

Telematica is located in Chile; Gerente de Negocios in Colombia; and OJ2 Media in Peru.

3. What does MasterBase® seek for in a Reseller?

MasterBase® seeks for Resellers to be commercial allies and able to satisfy the real commercial needs and objectives of their customers with a long-term approach, building and strengthening relationships.

4. Are there chances of being part of MasterBase® as a Reseller?

The Resellers network of MasterBase® has a place for you. See how we can become commercial allies through our Reseller program and begin living the experience of working with us. Offer a wide range of solutions to your customers as never before.

5. Why should you be a MasterBase® Reseller?

MasterBase® enjoys an avant-garde position in the new revolution of Cloud Computing, offering simple, intuitive services, focused on making information more efficient in-house and for customers of your business. Our Resellers have the opportunity of participating in this innovation as commercial partners of a leading company in the market, as is MasterBase®.

6. What are the benefits of being a Masterbase Reseller®?

We perceive our Resellers as partners. We offer them a business model that provides profitability based on any of the solutions at MasterBase®, allowing them to take advantage of a state-of-the-art technology and specifications.

On the other hand, we also develop our own technology, making our services easy to customize and adaptable to any specific needs in a fast and secure manner.

7. What steps are necessary to become a MasterBase® Reseller?

Be a part of our Reseller network. Just send us an email including your personal information, experience and reasons for your interest in working with us to reseller@masterbase.com.

1. 1. What is our goal in Customer Support?
2. 2. How many levels of service does Customer Support offer?
3. 3. What does our Customer Support consist in according to each level of support service coverage?
4. 4. What are the business hours?
5. 5. How can I contact the Customer Support department?
6. 6. Does support service mean any extra cost?

1. What is our goal in Customer Support?

Our goal at Customer Support is to help and guide you in achieving optimal performance of our services, enabling you to obtain the best cost-benefit result.

2. How many levels of services does Customer Support offer?

We offer 2 levels of services, depending on your availability needs

Full Support Service: Support Service through an exclusive team of certified administrators.
24/7 Support Service: Basic Support Service plan for emergency cases.

3. What does our Customer Support consist in according to each level of support coverage?

Full Support Service: Our support coverage includes technical consulting, management, exploitation and best practices.
24/7 Support: We provide full support in service availability, scalability and technical response.

4. What are our business hours?

Full Support Service:Monday to Friday from 8:00am to 8:00pm (GMT-04).
24/7 Support: Around the clock

5. How can I contact the Customer Support department?

For both levels of support service, you have 3 options: Call us at (56-2) 592-1700 , Email us at soporte@masterbase.com, or Contact us through our Online Chat available on our web page www.masterbase.com from Monday to Friday, 8:00 am thru 8:00 pm (GMT-04)

6. Does the support service mean an extra cost?

Not at all. If you are a customer of MasterBase® there is no cost, regardless of the support level you need or use.