Benefits
"Email is used by 79.1% of marketers surveyed, while postal direct mail is used by 75.4% of marketers".
"75.8% said they are using more email than three years ago"
Email's ROI index is 70 percent higher than any other direct-response marketing vehicle
"60 % of business decision makers said Internet and email are the best ways for advertisers to reach them"
US spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007
"87% of Consumers online time is spent reading their emails."
How do you start an Email marketing strategy?
Follow these 5 basic steps and become another successful business person who uses E-marketing as a communication-based approach to increase your customers’ return.
Why do you want to start an Email marketing strategy?
“Because it’s fast, effective and low-cost.” or “Because I should.” These aren´t the best answers. Define a clear objective: Increase sales. Generate brand recognition. Engage. Maintain.
Learn more about Email marketing strategies.
Create your own list of customers
Don’t buy or rent lists of customers. Build your own list and avoid
Spam. Feed your list of customers pertinent emails, and help gather relevant information for your business.
The key issue is having permission from your customers to engage them.
Learn more »
Develop a Communication Strategy
Define the message you want to send your customers, prompting interest to read it.
1) Brief: Be precise.
2) Relevant: Communicate issues that are important to your customer.
3) Relationship-oriented: Encourage engagement.
Measure your responses.
Developing a monitoring process for customer response helps you guide your commercial strategies in the right direction. Customer behavior based on the messages you send is the best tool for feedback, making you aware of actions you need take, and allows you to offer what they request.
In-house or Outsourcing?
What do you think is better, using in-house management to deliver your emails or seeking external expertise?
In-house management unfortunately may produce complications. In addition to the human resources dedicated to these programs, you must supply technology, infrastructure and full support from your IT department. On the other hand, external expertise includes know-how, reputation, support and expert service which ultimately leads to
efficiency and cost-savings.