Benefits

Easy-to-use:

MasterBase® ST is built in a web-based architecture, resulting in a userfriendly and intuitive system that dosen´t require a technical background to operate.

Data Driven:

Relevant messages are created with access to actionable data. That´s why we’ve created an intuitive set of tools to help you build and manage your customer data, all based around an easy-to-use platform.

Segmentation and Target Group:

Optimizes message relevancy, reaching a wide scope of target groups, segmented by preferences, demographic variables, transactions and other criteria.

Personalization:

For a one-to-one relationship, you may personalize HTML or text communications, newsletters, responses from “subscribe” in your web site and program communications.

Easy data upload:

Enriched data is the key to successful profiling, segmenting and targeting. Upload new contacts and mailing lists quickly and easily, including customizable database fields, e.g. Age, Gender, Job Title, etc.

Effectiveness in Deliverability

Ensuring that emails are delivered to recipients' inboxes is a challenge that every email marketer must overcome as it directly affects every campaign metric.

Masterbase® provides clients with the most complete deliverability toolset available, and in addition, close working relationships with all of the major ISPs to ensure that clients' messages reach their customers.

Analysis and Reports:

Produces real-time reports, summarized or detailed and easy to read, enabling you to react and take action according to customer response.

Cost-effective price policy:

Communicate with your customers as frequently as you wish, with one low monthly fee. We don´t charge per sent email, we charge for the number of contacts in your email list, meaning a monthly controllable cost and

unlimited amount of deliveries.