“We were looking for a tool that could reach our sales channel by low cost segment and that could allow us to measure efficiency. We found it thanks to MasterBase®ST”.
Pierre-Jean Robert
General Manager
Avianca
“From the beginning we thought that sending e-mails (internally and externally) to our clients was the most intelligent thing to do: it was quick and cheap. But we never imagined it would be so hard to efficiently reach their boxes, and moreover, be able to know who read it, who clicked on it and where. MasterBase® ST made this possible. Fantastic!”
Christianne Rocha
Marketing, Communications & Sustainability
Senior Manager - Philips Chile
For our business, Masterbase® ST is a fundamental tool because it gives us all the confidence we need to work efficiently and always keep up to date with our students.
Alejandra Larenas
General Director
Escuela de los Sentidos
"Without doubt, MasterBase® ST has been a key tool in giving us the necessary support for our team of executives. We increased feedback with consultations, besides promoting degrees in specializations, discount, etc."
Angela Nuñez Garnier
Commercial Director
Centro Formación de Ejecutivos- Universidad del Desarrollo
"From the beginning we thought that sending e-mails (internally and externally) to our clients was the most intelligent thing to do: it was quick and cheap. But we never imagined it would be so hard to efficiently reach their boxes, and moreover, be able to know who read it, who clicked on it and where. MasterBase® ST made this possible. Fantastic!
The most important thing for us about this tool is that we do not need to install anything in our servers, and much less use our valuable time of our informatics department. We get everything through the Web. If we want to increase data capacity, we do not have to buy equipment, memory or hard disks.
Being able to tell our clients about what we are doing (promotions, campaigns, new products), so we can increase loyalty and generate promoters of my brand, is for me the best feature of this efficient means of communication."
Christianne Rocha
Marketing, Communications & Sustainability
Senior Manager - Philips Chile
"We were looking for a tool that could reach our sales by segment channel at a low cost and that could allow us to measure efficiency. We found it thanks to MasterBase® ST.
Today we can reach in a more aggressive manner highly competitive markets and keep our sales channels informed about changes in the price structure quickly and personalized.
Without a doubt, it has enormously influenced in the growth of our business, sales positioning, Top of Mind and market share.
It would be very hard to imagine this business without a tool like this."
Pierre-Jean Robert
General Manager
Avianca
"We chose MasterBase® ST with the goal of keeping our mothers (clients) that constantly write to us via email and that ask about advice regarding the care of their child.
With time, we learned about new benefits MasterBase® ST gave us that helped us grow in our commercial actions.
With this, we have been able to know who is behind every user and try to respond to their needs, but the most important thing is to know that we can efficiently and easily communicate in the globalized and fast world we live today."
Ale Bascuñán
Executive Director
Sonriemamá
"When I learned about MasterBase® ST, I immediately liked it. It´s fast, measurable, easy to use, an efficient and economical service.
MasterBase® ST is very versatile, reliable and it adapts well to my needs. It has helped me mainly in incrementing the promotion of my business exponentially.
Today, Internet is very important for my communication and MasterBase® is a fundamental part of this. Keeping our clients informed and generating bigger sales is fundamental."
Cristóbal Heiremans
General Manager
Punta Brown
"We needed a special service so we could send periodical messages with information about our classes, fees and special promotions. And with Masterbase® ST we found the perfect service…
…also, our students enroll through the MsterBase® ST system, which is very convenient for them and for us.
With MasterBase® ST everything is recorded and it is easier to work. It is fast and we keep all the information of our students in one place, being able to have it constantly available online".
Alejandra Larenas
General Director
Escuela de los Sentidos
"MasterBase® ST is a very useful tool that we use to organize our database by generating segmentations according to topics and using filters, among other functions. This has lead to save time, which is a key factor in the delivering process, as well as in keeping an image and identity aligned with our brand in all messages we send to our clients. We can send corporate mailings, but customized at the same time.
One of the things we like best about using MasterBase® ST is that it is easy to use, you do not need experts and much less sophisticated equipment. It is a fast tool; there are not a lot of steps to follow which helps us to be speedy in commercial actions".
Also, it allows us to innovate in the designs of mails and in its contents, generating secure and relevant communication which helps us keep our clients satisfied."
Angela Nuñez Garnier
Comercial Director
Centro Formación de Ejecutivos- Universidad del Desarrollo