Our Team of Leaders
Alejandro Durán
Chief Marketing Officer
Alejandro is responsible for creating marketing strategies, generating prospects, incentive positioning, support and advice, and in general overseeing the brand. He manages all areas concerned with maximizing the use of our products and services.
As Marketing Director, Alejandro has vast experience in marketing and products. He is an experienced marketing professional who studies the behavior and needs of the market in order to create real solutions for our customers. As part of our leadership team at MasterBase®, Alejandro allows us to focus on developing market strategies that support corporate business and use market based results to provide added value to the company.
Alejandro has more than 15 years of experience working in direct marketing, as well as the banking and technology industries, with direct experience in, product management, internet and e-commerce marketing, advertising, marketing intelligence and customer engagement.